Influence YOUR Crowd! 

B2B Social Media Marketing Solutions

What We Do We create and implement social media marketing strategies that align with your business goals.

Social Media Strategy

A data driven approach to strategy.

Social media isn’t a standalone activity, it’s part of your digital and overall marketing strategy. We start with a full audit of your brand and your competitors’ online presence, based on which we define a social media strategy in line with your overall business goals and plan. 

Social Demand Gen Campaigns

Drive sales leads via social!

Your customers do their research and even buy online. You need to engage them at every step in the customer lifecycle. We develop social content and implement social campaigns for the awareness, consideration, purchase and post-purchase stages. Depending on your CRM system, you will be able to measure social ROI. 

 

Community Management

Bring your social communities to life! 

We create online brand communications with a personal touch. People buy from people, no matter if you are in a B2C or B2B environment. We will make your brand more approachable and engaging online, which will increase trust and ultimately your sales pipeline.

Influencers & Brand Advocates

Scale social with influencer engagement!

Your employees, customers, partners or industry experts – there are plenty of people with expertise in your field. Find them, engage them for your brand and reap the benefits. We provide social media training for employees, including your executives. We are also experts in online Influencer Engagement! 

Social at Events & Launches

Let’s get loud! 

People love to follow events and launches live online! Enhance yours with social media tactics, such as live blogging, tweeting, social displays, contests, dedicated chat forums or online events. Your social mentions and Share of Voice (SOV) will soar!

General Marketing Strategy Services

Need a new or revised marketing plan?

We know what it’s like for start-ups – everything is a challenge: budgets, resources, no time. We can help you define your overall marketing strategy and set achievable goals on a quarterly and annual basis that maximise your brand exposure on a tiny budget. 

Who We Are

Crowdfluence is a social media agency that delivers results. We have 23 years marketing experience in B2B and B2C and understand how to engage your audience throughout the entire customer lifecycle.

We are  passionate about driving innovation in marketing and creating value for your business. We will work in partnership with you to create and implement measurable social media and broader marketing strategies that deliver results. 

We love being "social"! Connect with us!

Suhela Dighe, MD Crowdfluence Ltd, @suzyspaatz

I’m an international marketer with 23 years experience in the B2B technology sector. About 8 years ago, I specialised in developing social media, content and influencer strategies to deliver enhanced visibility, pipeline contribution and brand advocacy for businesses.

Our Work Browse our most recent projects to see what we could do for YOU

Dell Technologies Forum

Crowdfluence has been in charge of creating and delivering the global social media plan for this global event series since 2016. In 2018, it was re-branded from Dell EMC Forum to Dell Technologies Forum. Our work includes creating and implementing the global social media plan, managing the Dell Tech Forum social communities on a daily basis, planning and executing social media advertising campaigns across 40 countries, coordinating reporting of social KPIs, developing online influencer Crowdchats and much more!

Social Media for Box in DACH

Since 2017, we have been managing the social media presence for Box, a leading cloud content management provider, in the DACH region (Germany, Austria, Switzerland). On a monthly basis, we develop social media content in German, make it available to the wider Box team and share it via all Box DACH social media accounts. We also run regular social media advertising campaigns, online Crowdchats (German and English), and monthly reporting for the German team.

Social Media for Aspect Software

Our first project with Aspect Software, a leader in cloud contact center solution, involved helping launch their Aspect Via solution across Europe with pan-European Crowdchat. Since then, we have managed their German-language social media presence. This involves social content creation, community management, social at events, social media advertising, social listening and monthly reporting on KPIs.

Medidata NEXT Europe

Medidata Solutions, a SaaS solutions provider for clinical trials and life sciences, needed social media support for their 3 European events. We collaborated with the corporate social media team to develop and implement a comprehensive social media plan, as well as live tweeting. In addition, we managed their presence on Xing and created German content for corporate channels.

Dell EMC EMEA Event Support

Social Media for Events is one of our key services and we have managed this for MANY Dell EMC and Dell Technologies events in EMEA, as well as their presence at third-party events. Just to mention a few: the 2017 EMEA webinar series, Dell’s presence at Dataworks, Strata Data and Computacenter EMEA Kick off 2018, CloudFest, SAPTechEd 2018. We also supported Dell EMC / Tech’s own events, such as Momentum 2016, EMEA Partner Conference 2017, Cloud Service Provider Summit 2018 & ’19, and more. Finally, we were instrumental in creating a “social media at events” blueprint for Dell EMC EMEA.

Dell EMC Unstructured Data Storage

The Unstructured Data Storage team at Dell EMC required social media support for events, webinars, as well as influencer engagement in EMEA. We developed and implemented social media campaigns, such as a series on online influencer roundtables on Big Data and Software Defined Storage. In addition, we have created and implemented lots of social media programs for their webinars, events and thought leadership campaigns. In addition, we supported their Media & Entertainment team with social media programme for IBC 2018.

Triathlon Coaching & Events

We are involved in ALL marketing aspects: marketing strategy, branding (we came up with the name ), social media community management, PR, email marketing, event marketing and more.

Information Governance

We created and implemented a social media marketing campaign for this software vendor in 2016, which included community management, influencer research, outreach and a Crowdchat.

Triathlon Coaching, Camps & Events

We developed the business / marketing plan, social and web presence, maintained partnerships, defined and implemented all marketing campaigns, events and kids camps, incl. The Bison duathlon, for this start-up.

Our References

Dell EMC Forum 2016/17 & Dell Tech Forum 2018

“Suhela is a seasoned social media expert of the highest caliber. She managed the global social media program for our Dell EMC Forum event series for the past 3 years, supporting over 60+ events across 35+ countries worldwide. She is well-versed in the latest social tools and practices around the world. And from strategy to delivery, Suhela can deliver it all – global planning, brand awareness, audience acquisition, community engagement, metrics and reporting. She is invaluable in managing a comprehensive social media plan for our event series. We depend on her expertise every day, and she is a complete pleasure to work with across any time zone! Highly recommend.”

Dell EMC UDS - Broad Social Media Support

“Social media is an important marketing channel for Dell EMC. Over the past 2 years, Crowdfluence have helped us boost thought leadership, awareness and drive marketing qualified leads across a number of different projects. Suhela has in-depth knowledge in the IT industry and what makes people tick, as well as the agility of a small agency to deliver social media campaigns fast, efficiently and successfully.”

GlassIG - Influencer Marketing

“As a startup, GlassIG needed to embrace the IG market as fast as possible and identify the key influencers. Suhela has built a full social strategy for us in order to reach our goals, with a very compelling step by step approach. She quickly identified the key influencers in regards to Information Governance. She set up our first Crowdchat, which was a great success with a big impact on the market in terms of reach with a significant increase of our web site visitors. Her actions had a lot of impact internally and has given a lot of energy and positive attitude among our small team.”

Aloha Tri - B2C marketing services

“We are a triathlon and endurance coaching business, but also organise and manage sports events and camps for all ages. Crowdfluence have been an invaluable asset to us, helping us create and implement a full marketing plan, daily support with social media, email, web, PR and event marketing, as well as sponsor relationships. We couldn’t do it without Suhela, who has an incredible wealth of business experience and qualifications. We rely on Crowdfluence for business strategy and marketing advice, as well as hands on support year round. Crowdfluence are AWESOME! “

Box - DACH Region

“It has been such a gain for us to have a social media expert like Suhela work with us to broaden our social reach, specifically in the DACH region. We started on a project to project basis and now can’t do without her!”

Aspect Software - DACH Region

“Crowdfluence is everything I hoped for – efficient, available, knowledgeable and very easy to work with. Suhela has been supporting us for 2 years now.”

Dell EMC Momentum 2016

“We collaborated with Crowdfluence on a 6 month project to prepare Dell EMC’s primary customer event in the ECM space: Dell EMC Momentum Europe 2016. Together, we developed and implemented a plan to generate interest, thought leadership, engagement and ultimately drive registrations using social media and influencer relations. Crowdfluence’s deep understanding of the European enterprise IT market made the whole process even smoother. Suhela added her specific digital marketing expertise to the project and onsite at the event, which helped us exceed our goals.”